• By Admin
• 2025-09-13

Market Size & Growth

•USD 317.6M in 2023 → USD 724.8M by 2032 

•CAGR 9.6% (2023–2032) 

•GCC market > USD 2.5B in 2023, strong double-digit growth expected

Key Growth Drivers

•Rising health awareness & preventive healthcare focus 

•Young, urban population with growing middle class 

•Government-backed wellness & lifestyle initiatives

Demographics

•Saudi population projected to reach 38M by 2025 

•GCC population exceeds 60M – one of the youngest globally 

•Increasing demand for premium nutrition & wellness

Strategic Opportunity

•Saudi Vision 2030 → healthcare & logistics hub role 

•Riyadh SILZ → regional gateway for cross-border health products 

•Tariff-free access under the New Zealand–GCC Free Trade Agreement

Why It Matters for NZUE

•Saudi Arabia = largest market + distribution hub 

•Enables re-export across GCC & North Africa 

•Strategic partnerships with pharmacies, e-commerce, and logistics providers ensure brand scalability

We are delighted to share highlights from our successful participation in the Saudi Food Show 2025 (May 12-14) in Riyadh. This premier event provided an ideal platform to introduce NZUE's premium products portfolio to the Middle Eastern market and connect with key industry players.

Our exhibition stand attracted strong interest from distributors, retailers and food service professionals throughout the region. We established numerous promising connections and have been actively following up to develop commercial partnerships since the event.

The show confirmed growing demand for high-quality, sustainably sourced products in the Middle East - perfectly aligning with NZUE's strengths and values. We gained valuable insights into regional preferences and business practices that will guide our market approach.

This successful debut represents just the beginning of our expansion into the Middle East. We thank all visitors and partners who stopped by our stand and look forward to building on these new relationships.

The NZUE Team